I led the comprehensive development of Think Poetic, a brand dedicated to the soul of handmade Indian craftsmanship. My journey began on-site in India, where I personally analyzed raw textures and refined garment details alongside local artisans to ensure premium quality. I translated this tactile experience into a cohesive Brand Identity, blending organic aesthetics with contemporary design.
Beyond the visuals, I managed the entire creative direction for the official catalog, collaborating with professionals to produce high-end photography. I designed prototypes of the collection. Finally, I designed and developed the e-commerce website, creating a seamless digital home where storytelling and craftsmanship meet. This 360° approach ensured the brand's poetic DNA was preserved from the workshop to the final click.
